INVOLVEMENT
Design & Art direction
Design Execution

THE BRIEF
To design an in store leaflet to be handed out in the 'Google Shop' month on month, intended for customer to take away and later read about what the store offers. The second part of the brief was to design something that would fit with the google brand but was still different as there were no 'Google Shop' guidelines.

THE SOLUTION

I concepted and designed a concertina style leaflet that would be small enough to fit into a handbag or walk around with and still hold the amount of content needed. The cover would change every month depending on the months theme. As the majority of the content pushed in store classes/tutorials the inside was designed with a 2 column grid that visually looked like building blocks this gave a hint to the notion of learning. These bold block colours paired with imagery broke the content down into digestible bites. The design moving forward was used as a template for the future coms.