INVOLVEMENT
Conceptual Idea creation
Design, Art and Creative direction
Design Execution

THE BRIEF
Create brand presence in the profitable and growing lower-tempo summertime outdoor drinking occasion by creating a luxury sociable pitcher cocktail with an incredible serve.

THE SOLUTION
I came up with the creative idea ‘The Garden’, a drink served in a watering can on a tray of grass, driving intrigue and creating theatre at the table during the summer. For the cocktail inside i suggested a twist on old-fashioned lemonade which I worked with the mixologist to create and was then customisable by the customers through the mini herb garden served with the drink. 

I creatively led the project from conception through to completion, Working closely with the strategist. I directed the photoshoot and designed the look of all material such as the watering can, tray, POS as well as the branding and pitching concepts to the client.